E-mail is the preferred method of communication for many businesses. Make sure that you know how to make your e-mail service work for you and help promote your website.
Start by publishing an E-Mail Newsletter. Despite being a big commitment, publishing a weekly or monthly e-mail newsletter or “ezine” is a great way of keeping in touch with your business prospects, generating trust, developing brand awareness, and building future business. An ezine is a great method to help you collect business e-mail addresses from site visitors that maybe are not yet sure or ready to make a purchase. Ask for a first name and e-mail address in order to personalise the newsletter.
Send Special Offers to your customers and visitors. Your own list of visitors and customers that expressed willingness to be contacted will definitely be your most productive list. Send them offers, product updates, coupon specials, etc. You will find that personalising the subject line and the introduction part of the message can possible increase the results.
We hate receiving spam, (bulk unsolicited and untargeted e-mail) and if you are found guilty of doing this you’ll end up paying a very stiff price in terms of cancelled services and a ruined reputation. For example, you wont like to receive a message from Adverse Remortgage Co Ltd. if you have never heard from them or maybe not even own a mortgage. You can, however rent targeted e-mail lists developed by the direct marketing industry. These lists will consist of individuals who have given their consent to receive your commercial e-mail messages.
Online forums and blogs are hot at the moment and you can use them to help promote your website and company. You will find many online forums, blogs, news groups and e-mail discussion lists on the Internet that targets people with specialised interests. You can look at groups.google.com to find the appropriate sources. Don’t be tempted by spam groups but rather look at serious groups that features lots of dialog and interaction. Be careful not to be too aggressive or to put off readers by constantly plugging your product or service. Rather use a chatty tone and add to the discussion only to add your ‘signature’ at the end of your email message. You first have to gain reader’s trust before you will be able to invite them to your site.
Think about announcing a contest, as everyone likes getting something for free. A contest or competition will allow you to generate more web traffic than normal. Make sure that you have rules and regulations and that your contest concept is legal in all countries you are targeting. Think about your target market when deciding what the price should be. The Money made clear website also mentions this.
Make sure to remind visitors to Bookmark your site if they like it. It is a simple concept but some people might forget to add it to their favourites if you don’t remind them. You can especially place a bookmark reminder next to your free service or calculator by adding that visitors know they’ll want to find it again soon.